Did you know…? You can now recycle your old or unwanted bras at the Bravissimo store on Bond Street, Chelmsford.

For every kg of bras received the company donates to Coppafeel to support their wonderful work in highlighting the importance of checking your boobs to give everyone the best possible chance of surviving breast cancer. Donating old bras is a great way for to support other women and get those important conversations started.

After the donated bras have been dropped off at the bra banks in store, they are handed over to SOEX. SOEX are a European specialist recycling company, based in Germany, who focus on finding innovative ways to recycle textiles and prolong the life of textile goods. Click here to find out more.